Coaching for the Community
If you’re looking for a change in your careers, your paths in life, your relationships with yourself and the people around you, take this opportunity to gain more awareness and clarity on your next steps ahead with a coach on a 1-1 session at your own arrangements! Read on to find out more about the profiles of the coaches participating in the next edition!
Coaching for the Community – 24th February 2024
Coaching for the Community – 25th May 2024
Coaching for the Community – 15th June 2024
Coaching for the Community – 26th October 2024
Coaching for the Community – 22nd March 2025
Coaching for the Community – 23rd August 2025
Coaching for the Community – 8th November 2025
Coaching for the Community – 18th April 2026
Our next run will be on 18 July 2026 – Saturday, 2pm to 5pm.
More details and sign-up link: HERE
Coaching for the Community is our way of making coaching accessible while giving back When you join a session, you’re not just investing in your own growth. You’re also contributing to something meaningful.
Together, our community has raised S$22,965 over the past two years.
• S$4,720 raised in 2024 for Caregiving Welfare Association
• S$18,245 raised in 2025 for Ambulance Wish Singapore
From our Coaching for the Community initiative, we are honored to be the only coaching organization to be conferred with 2 hearts by the National Volunteer and Philanthropy Centre (NVPC).
Photos from our previous events
Testimonials from clients who have experienced this initiative!
You will get to speak to each and every one of them on 18th July, and decide on who you would like to work with the best to arrange for a separate coaching session with them on what you would like to work on.
To find out more about this pro-bono coaching initiative, check out the link here, and share this initiative with your friends and family too!
Here are their profiles for your preview, and see you on the 18th of July!
Alice Wong
Profile
ICF Associate Certified Coach (ACC)
Life Coach | I help individuals create fresh starts
I am a life coach passionate about working with individuals who want a fresh start in their life or career; to gain perspective and courage to navigate life transitions while experiencing fulfillment from work, life and relationships.
I have over 20 years of leadership experience in both corporate and entrepreneurial settings. Drawing from my own journey of overcoming burnout and perfectionism, where poor work-life balance even affected my family, I bring deep understanding of the complexities of modern life. Whether working with young adults or senior executives from diverse backgrounds, I understand the nuances and breakthroughs my clients seek.
I have also started activity-based coaching for seniors, using simple, engaging activities to support emotional well-being and spark joy, confidence, and connection.
In my free time, I enjoy badminton, experimenting comfort food cooking and giving back to the community through volunteering.
I am dedicated to helping my clients find clarity and courage to achieve their goals. Contact me to discuss how I can support you.
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Austine Yeo
Profile
ICF Associate Certified Coach (ACC)
Austine is an ACC-certified coach who specializes in career and life coaching. With her unique background in human resources and a degree in psychology from NUS, Austine offers a holistic approach to guiding individuals towards career success and personal fulfillment.
Austine leads a dynamic professional life as a seasoned HR Professional, boasting extensive experience across various HR functions—from Recruitment to Payroll—in businesses of all sizes, from SMEs to MNCs. Drawing from her background in psychology and her hands-on experience in human resources, Austine brings a unique perspective to career coaching. She excels in helping clients uncover their personal strengths and navigate their career paths with confidence and clarity.
With a keen eye for identifying fallacies and loops, Austine guides you through a journey of self-discovery and growth. She creates a safe, non-judgmental space where you can freely explore your strengths and vulnerabilities. In her coaching sessions, she seeks to increase awareness of areas that may have been overlooked or deemed unworthy of discussion. By addressing these hidden aspects, clients gain deeper insights and are better equipped to make informed career and life decisions.
Outside of her professional endeavors, Austine channels her passion for personal development into creating events that promote self-awareness and positive change. Whether practicing yoga or enjoying a game of bowling, Austine believes in fostering holistic well-being and growth—both personally and professionally.
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Ava Nyon
Profile
Life & Clarity Coach (ICF Coach-in-Training)
Ava is a Life and Clarity Coach who believes that true growth begins when we feel safe enough to slow down and truly listen to ourselves. She creates a calm, compassionate space where individuals can reflect, reconnect, and rediscover their inner voice without judgment.
She brings empathy and deep curiosity into every coaching conversation, supporting her clients in gaining clarity, confidence, and self-connection. Her reflective and intuitive style helps individuals navigate transitions and move from uncertainty to purposeful action. Ava believes that meaningful growth unfolds when we approach ourselves with awareness, kindness, and the courage to pause and listen inwardly.
As a working mother, Ava sees parenthood as one of her greatest teachers. It has taught her to pause, reflect, and grow alongside her two wonderful sons — learning that the best lessons come not from perfection, but from presence. Parenthood has deepened her understanding of patience, compassion, and the quiet strength that comes from believing in someone’s potential, even when they cannot yet see it themselves.
Together with her boys, Ava finds joy in nature walks, journaling, and shared moments of laughter and gratitude — gentle reminders of the beauty in slowing down and simply being present.
Her life philosophy is simple yet profound: to live with presence, listen with compassion, and help others reconnect with their light.
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Audrey Chin
Profile
Audrey is an ICF Coach-in-Training who believes the more powerful question isn’t “What is the meaning of life?” but “How do I make my life meaningful?” Her coaching invites clients into this shift—from seeking answers to consciously creating a life aligned with what truly matters.
With a professional background spanning banking, interior design, HR, and transformation work, Audrey blends structure with creativity. She supports individuals through career and life transitions, helping them reconnect with clarity, peace, and purpose.
Audrey brings the depth of lived experience as a mother of teenage twins, caregiver in a multigenerational household, and a woman of faith. Her grounded presence, empathy, and ability to hold space for complexity allow clients to explore their inner world with courage and compassion.
Her coaching helps you:
- Navigate change with intention and authenticity
- Uncover what’s holding you back
- Reconnect with purpose and values
- Move from internal conflict to aligned action
Her coaching style is reflective, intuitive, and action-oriented. Audrey helps clients navigate transition, reconnect with their core values, and move forward with greater clarity and authenticity. Whether supporting someone through career change, personal growth, or rediscovery of purpose, she walks alongside them with steadiness and care—helping them make life more meaningful on their own terms
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Hung Yi
Profile
ICF Associate Certified Coach (ACC)
Hung Yi is a career and leadership coach with over 15 years of diverse and global experience across various industries, including e-commerce, strategy consulting, real estate, banking, social impact and academic institutions.
Her focus is in helping growth-oriented and driven leaders and professionals with navigating career transitions, effective team and stakeholder management, organizational restructuring, and creating fulfilling careers with better work-life balance in a rapidly changing world.
Hung Yi’s extensive experience working across startups, MNCs, and GLCs has equipped her with a unique perspective on challenges faced by today’s leaders and working professionals and the necessary skills to overcome them. In her most recent corporate role, she established the organizational development team in Shopee HR and drove global initiatives across 12 countries related to organizational culture, performance management, talent development, career progression, employee engagement and work-life harmony.
Her career highlights also include leading the strategy team at CapitaLand in close collaboration with C-Suite, driving consulting projects across SEA in Boston Consulting Group for global conglomerates and government agencies, and looking at regional markets in Credit Suisse. Personally she has also undergone multiple successful career transitions, each time to a different industry and function and leading a bigger team.
Hung Yi has also developed a coaching framework that helps her clients chart practical paths tailored to their values and strengths, while navigating career trajectories and changes with confidence. Her clients describe her as being able to provide clarity and structure for complex situations in a firm yet empathetic manner, ensuring both their success and holistic growth.
Hung Yi is also an adjunct lecturer and course lead at Singapore University of Social Science, teaching courses on leadership and teamwork to both working professionals and undergraduate students. In addition to having more than 500 hours of coaching experience, she has also obtained a MBA from Kellogg School of Management and a double degree in Accountancy and Business from Singapore Management University.
Beyond coaching, Hung Yi is passionate about making an impact on the world, having volunteered in several countries like Guatemala, Bangladesh, China and Cambodia. She enjoys exploring the world, having traveled to places such as Cuba, Peru, Bolivia and Arctic Circle. She also enjoys activities such as hiking, qigong and multiple chess-related games for personal enrichment.
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Melanie Huang
Profile
ICF Associate Certified Coach (ACC)
There is a moment Melanie carries with her into every coaching session. In her most uncertain season, someone held an umbrella over her. Not to clear the fog. Just to walk with her through it. That moment showed her what it means to truly be seen. It is why she became a coach. And it is why she keeps showing up.
With over 17 years of HR experience spanning SMEs, MNCs and startups, and currently serving as a Global HR Director in the tech industry, Melanie has spent her career working alongside people at every level — from fresh graduates finding their footing to C-suite leaders navigating the weight of the room. She has seen what it looks like when people thrive. And she has seen what it looks like when they are holding everything together on the outside while quietly running on empty.
Her coaching practice reflects that breadth. Her clients span students and retirees, homemakers and entrepreneurs, people at career crossroads and couples feeling a distance they cannot quite name. What they have in common is not a specific problem. It is the sense that something feels off, and the courage to finally say so.
Melanie’s approach is genuine, curious and non-judgmental. She loves deep conversations and sitting with someone in the silence. She will not give you answers. But she will help you hear yourself, including the parts you have not been ready to say out loud.
Outside of coaching, she is an avid hiker who finds stillness in nature, a mother of two who parents with questions rather than answers, a volunteer mentor at NUS and a storyteller at NLB. Everything she does points back to the same belief: there is a light within every person. Her job is simply to help you find the switch.
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Cadence Cheng
Profile
ICF Professional Certified Coach (PCC)
Cadence Cheng is a seasoned Product Manager and ICF-PCC certified Life Coach since 2020. She leverages her 4+ years of experience and extensive product management background (Daraz, Shopee, etc.) to guide young working adults towards career clarity and personal fulfillment.
Drawing from her extensive background in Product Management and digital marketing, Cadence offers a unique blend of industry expertise and coaching acumen. She understands firsthand the challenges and opportunities that arise in today’s fast-paced professional landscape, having held roles at industry giants like Daraz, Shopee, Holland & Barrett, Grab, and Sephora SEA.
Her coaching philosophy emphasizes aligning career paths with personal values and aspirations. Through a structured approach that combines introspection, practical strategies, and actionable steps, Cadence equips clients to define clear career goals and develop a roadmap for success.
Cadence’s unique value proposition lies in her proven track record. She has facilitated successful career transitions across diverse industries, such as from accounting to marketing. Clients benefit from her ability to navigate workforce shifts with grace and resilience. Her impact extends far beyond individual coaching sessions; she is also a catalyst for transformation and growth.
If you’re a young working adult seeking clarity in your career path and fulfillment in your life, Cadence Cheng is here to support you on your journey. With her proven track record, industry expertise, and unwavering commitment to your success, Cadence will empower you to navigate the twists and turns of your career journey with confidence and purpose.
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Considering executive coaching training? Here’s what most programs won’t tell you about certification, personal growth, and choosing wisely.
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Joy Wong
Profile
Blaise Pascal wrote, “The heart has its reasons which reason knows nothing of.”
So which do you listen to?
If you are looking to gain greater clarity—whether in your professional career, key transitions, or personal life—I am here to guide you to work through the noise and find your direction. As a Coach-in-Training, I balance mindfulness with practical challenge to untangle cluttered thoughts and feelings while maintaining absolute trust and safety.
Operating from the foundation of Unconditional Positive Regard, I provide an authentic, non-judgmental space where you don’t have to perform or be perfect.
My path to coaching serves as my compass. Several years ago, I faced severe burnout, depression, and PTSD, leaving me completely disconnected. Through the steady support of four individuals—including a father-figure who reminded me to stand my ground—I found my way back. This pivotal turning point reignited my deep-seated passion: to ensure no one has to walk through their darkest transitions alone. The journey taught my mind, emotions, and person to work in cohesion. From that experience, my foundation became simple: Tomorrowisn’t written in yesterday. You possess the power to choose your “now”.
Growing up, I learned intellectual and emotional independence early as a family peacekeeper navigating sensitive dynamics. To adapt, I mastered reading the unsaid in rooms and managing undercurrents; today, my distinct advantage lies in noticing what is left unspoken or missing in a conversation.
That analytical mind drove a 20+ year corporate career across continents. Managing global projects and facilitating change management workshops gave me the skills to structure and resolve complex organizational issues, alongside the confidence to communicate effectively from senior executives to peers. Moving overseas and living in different countries and cultures from a young age widened my perspectives, teaching me resilience that deeply enriched my life experience.
Outside of work, my sanctuary is music. Singing in a performing chorus connects me to my core, unlocking emotions words cannot reach. I also share my life with an adopted, retired K9—my daily reminder that at the end of the day, after everything, we all deserve a safe space to land.
You do not have to wait until things get critical before reaching out. As Robert Frost wrote,
“Two roads diverged in a wood, and I—I took the one less traveled by, and that has made all the difference.”
If you are ready to choose a different path and clarify your next chapter, I am here to walk that road with you.
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Yan Yi
Profile
ICF Associate Certified Coach (ACC)
Yan Yi has been actively involved in the coaching and personal development scene since 2017, organizing events and leading workshops that have impacted hundreds of people.
Presently, he is the Head of Engineering at StraitsX, managing 33 engineers and managers across the region. He is also engaged by various tech companies to coach their teams to become more effective performers.
Yan Yi’s coaching style is centered around empowering his clients to discover their own solutions, rather than being given answers. His clients appreciate him for his insightful observations, grounded presence, and stand for their growth. This approach has helped countless leaders find clarity in crises, hone their leadership skills, and enhance their decision-making processes.
Yan Yi is also an Associate Certified Coach (ACC) since 2020 accredited by the International Coach Federation. He also holds an Advanced Certificate in Learning and Performance (ACLP) from the Institute for Adult Learning Singapore, and is one of the selected trainers at Executive Coach International (ECI) for our Skillsfuture program.
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Why Your Leadership Training Isn’t Sticking (And What to Do About It)
Your team completed the training. So why is nothing changing? Discover the real reasons leadership development fails and what actually works.
Zell Liew
Profile
Zell understands that chasing your dreams is never as straightforward as it seems. With over 15 years of experience as an entrepreneur and business owner, Zell brings a unique perspective to his coaching practice—one grounded in real-world challenges and the resilience required to overcome them.
Zell’s coaching philosophy stems from personal experience — there are different forms of love. Some, despite good intentions, can inadvertently limit our potential. Others create the space for authenticity, vulnerability, and growth. He strives to create environments where clients feel safe to speak their truths, face their fears, and pursue what truly matters to them.
What sets Zell apart is his ability to guide clients toward deeper insights than they initially seek. In one instance, a client approached Zell feeling frustrated about limited job prospects. Through their coaching partnership, not only did they address the immediate frustration, but they also uncovered a long-buried dream of working with startups and eventually building a company—shifting their entire perspective and reigniting their passion.
This pattern repeats in Zell’s practice: clients come with one challenge and leave having resolved multiple layers of their lives.
Clients describe Zell’s coaching style as empathetic, open, and non-judgmental—creating a space where they feel safe to share their deepest thoughts. At the same time, his direct approach doesn’t let clients “escape their own bullshit,” as some have put it. This balance of compassion and accountability helps clients access their inner wisdom and find authentic answers.
While training in ICF-aligned coaching methodologies, Zell draws from his diverse background as an author, conference speaker, and workshop facilitator to offer a well-rounded approach that acknowledges both practical challenges and emotional nuances.
Whether you’re navigating career transitions, personal growth challenges, or simply seeking greater clarity about your path forward, Zell provides a kind yet direct partnership focused on helping you unlock your potential and move confidently toward your dreams.
Why Becoming a Great Coach Means Working on Yourself First
What does it mean to be a good coach? Discover why personal development coaching works best when coaches do their own inner work first.
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Considering executive coaching training? Here’s what most programs won’t tell you about certification, personal growth, and choosing wisely.
Why Your Leadership Training Isn’t Sticking (And What to Do About It)
Your team completed the training. So why is nothing changing? Discover the real reasons leadership development fails and what actually works.
Jasmine Hui
Profile
ICF Associate Certified Coach (ACC)
Jasmine is an Associate Certified Coach (ACC) with a stand for people’s growth. She is also a relationship coach with Reiwa Health. She graduated from NTU’s Renaissance Engineering Programme, which offers her a unique perspective across engineering, business and the arts. Her career spans across the MNC sector, Government- linked organisation, start up and the non-profit sector. Outside of her professional endeavours, Jasmine actively facilitates in the interfaith / interreligious space in Singapore as she believes that we are more than the mask we wear and intends for people to connect with one another at a humanity level.
Part of the reason why Jasmine has such a varied experience was that she had been searching for the answer to the question – ‘What is my purpose in life?’. And she found that answer through exploring and reconnecting with her true desires. Jasmine hopes that every individual can connect deeply with themselves and complete the dreams that really matters in their life.
Jasmine’s coaching style is characterized by creating a safe and nonjudgmental space while also providing clarity for her clients to have greater awareness and direction. Jasmine’s affinity clients typically include high-level executives, mid-level managers and individuals looking to explore opportunities that are truer to who they are, or searching for clarity in their direction in life.
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Why Your Leadership Training Isn’t Sticking (And What to Do About It)
Your team completed the training. So why is nothing changing? Discover the real reasons leadership development fails and what actually works.
Joane Yuen
Profile
Joane Yuen is a Career Coach who partners with early- to mid-career professionals, managers, and sales leaders seeking clarity and confidence in their next career or leadership chapter, or aiming to reach new heights in sales performance.
With a strong background in sales, business development, career advising, and leadership development, Joane is passionate about helping individuals unlock their potential and take purposeful steps toward meaningful growth
Drawing from two decades of experience spanning sales, business development, career advising, and program leadership in experiential learning for MBA candidates, Joane brings both strategic insight and empathy to her coaching. Her exposure to diverse professionals navigating career transitions and leadership challenges informs her holistic and practical approach.
Joane believes that every person has the ability to design a career that aligns with their strengths, values, and aspirations. Her coaching style is curious, compassionate, and pragmatic – focusing on deep reflection, self-awareness, and actionable strategies for success.
As an ICF coach-in-training, Joane is committed to professional excellence and continuous learning under the guidance of certified ICF mentors. She creates a safe and supportive environment for clients to explore new perspectives, strengthen their confidence, and lead with authenticity.
In addition to her coaching journey, Joane holds a leadership role in higher education program management and remains deeply committed to empowering others to thrive—in their careers and in life.
Joane is jovial and approachable, with a natural warmth that puts others at ease. Outside of work, she enjoys the outdoors and running, a reflection of her balanced and energetic approach to life.
Why Becoming a Great Coach Means Working on Yourself First
What does it mean to be a good coach? Discover why personal development coaching works best when coaches do their own inner work first.
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Considering executive coaching training? Here’s what most programs won’t tell you about certification, personal growth, and choosing wisely.
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Your team completed the training. So why is nothing changing? Discover the real reasons leadership development fails and what actually works.
Geri Kan
Profile
ICF Associate Certified Coach (ACC)
Geri is a leadership communication coach who empowers executives to become more influential and intentional leaders by helping them discover and align their values and purpose with their actions. With 250 coaching hours under her belt and having worked with individuals from MNCs to government statutory boards to not-for-profits, Geri helps individuals and teams develop leadership communication skills to inspire, influence and succeed in fast-changing, diverse, and global work environments.
A senior Corporate Communications leader, she has led teams in multinational technology companies including HP Inc, Lenovo, and IBM, and she currently leads Strategic Communications at NCS, SingTel’s tech services arm.
In between Corporate roles, she started her own practice, The Communications Catalyst, to make a more direct impact, coaching executives to unlock their leadership narratives and build stronger connections with their audiences integrating strategic insights, interpersonal dynamics, and the power of storytelling. Having been a senior exec in Singapore and in New York, she understands the challenges leaders face in today’s fast-paced, logic-driven business world.
Combining her coaching skill with her background in Communications, she helps clients deepen their self-awareness, clarify their values, and develop the skills to have impactful conversations that drive results. Geri’s coaching philosophy is rooted in the belief that growth, connection, collaboration, curiosity, and impact are essential for effective leadership and personal transformation.
When she’s not at work, you can find her reading, running, cooking, or practicing Jazz piano. She believes that great leaders are like jazz bandleaders – they lead their team toward a joint outcome, leveraging each individual’s instruments, strengths and skills and allowing each person to shine, and yet making sure the music is coherent and in sync.
Geri holds a BA in Communications from UCLA and a graduate degree from Northwestern University’s Medill School of Journalism, where she was the first recipient of the S Rajaratnam Scholarship. She’s also a graduate of the INSEAD Coaching Certificate course. In 2021, Geri was named to the ”Singapore 100 Women in Tech” list, and in 2022, was recognized as a DEI Champion by Campaign Asia.
Why Becoming a Great Coach Means Working on Yourself First
What does it mean to be a good coach? Discover why personal development coaching works best when coaches do their own inner work first.
What No One Tells You Before Starting Corporate Coaching Training
Considering executive coaching training? Here’s what most programs won’t tell you about certification, personal growth, and choosing wisely.
Why Your Leadership Training Isn’t Sticking (And What to Do About It)
Your team completed the training. So why is nothing changing? Discover the real reasons leadership development fails and what actually works.
Haodan Yang
Profile
ICF Associate Certified Coach (ACC)
Haodan is an Associate Certified Coach (ACC) with a focus in helping people find their love for life. The love here refers to several things: a career, a job that one could be inspired by, passionate and firing up for, or a life partner whom you want to spend life with.
Tapping into her experience of feeling like she had nothing left for a long time, and to the point now where she could find and be in love with all aspects of her life, Haodan knows what’s needed to overcome the feelings of hopelessness and make it work. Her strength lies in her ability to resonate well with individuals who may be struggling in different aspects of their lives, and be able to provide a safe space for them to open up and explore what’s missing, and how to move forward.
Haodan’s passion for coaching and helping her clients runs deep because of what she has experienced for herself when she sought out coaching for the first time. She saw how the different aspects of her life and environment transformed as she began to gain clarity in just one domain of her life. As such, she saw the world in an entirely new lens which allowed her to overcome multiple barriers in her life, as well as achieving a speedy career progression with promotions in a row including during the Covid period, which was almost impossible then in her industry. And in the same period of time, Haodan has also met someone who’s almost everything she could wish for in a partner.
What inspires Haodan the most about coaching is the empowerment process – from being hopeless to hopeful in life. Her stand as a coach is to be able to empower more people to get the love they wish for in life.
Why Becoming a Great Coach Means Working on Yourself First
What does it mean to be a good coach? Discover why personal development coaching works best when coaches do their own inner work first.
What No One Tells You Before Starting Corporate Coaching Training
Considering executive coaching training? Here’s what most programs won’t tell you about certification, personal growth, and choosing wisely.
Why Your Leadership Training Isn’t Sticking (And What to Do About It)
Your team completed the training. So why is nothing changing? Discover the real reasons leadership development fails and what actually works.
Hsiao Jiun
Profile
As a Pharmaceutical Science graduate, Hsiao Jiun has spent the past 15 years working in the pharmaceutical industry, where she has honed her skills in sales and management. Throughout her career, she has consistently achieved top sales awards and has proven herself as a successful leader in the field.
Over the past 10 years, Hsiao Jiun has transitioned into a role as a Commercial Excellence and Training manager, where she is responsible for overseeing regional operations and has been recognised with the prestigious Commercial Excellence of the year Award for two consecutive years.In 2017, she made a conscious decision to invest in her personal growth and development. During the challenging times of the Covid-19 pandemic, she took the opportunity to further expand her learnings by completing courses in Project Management (PMP) and Data Analytics. Additionally, she discovered a new passion for Aerial Yoga and has dedicated herself to become a certified teacher in both Aerial and Wheel Yoga.
Hsiao Jiun firmly believes that continuous learning and pushing past one’s comfort zones are essential for personal growth and development. In her spare time, she enjoys practicing yoga, crocheting, and knitting. She is also a proud volunteer with the Singapore Cancer Society, where she knits scarves and beanies for cancer patients. These experiences have taught her the importance of giving back to the community and using her skills to make a positive impact on the lives of others.
As a coach, she brings a unique blend of professional experience, personal growth, and a passion for helping others reach their full potential. Her background in sales and management, coupled with her dedication to self-improvement and giving back, allows her to provide valuable insights and guidance to her clients. Hsiao Jiun believes that her diverse experiences have equipped her with the skills and empathy needed to support individuals in overcoming challenges, setting goals, and achieving success in both their personal and professional lives. She is committed to creating a safe and supportive space for her clients to explore their potential, break through barriers, and create the life they desire.
Why Becoming a Great Coach Means Working on Yourself First
What does it mean to be a good coach? Discover why personal development coaching works best when coaches do their own inner work first.
What No One Tells You Before Starting Corporate Coaching Training
Considering executive coaching training? Here’s what most programs won’t tell you about certification, personal growth, and choosing wisely.
Why Your Leadership Training Isn’t Sticking (And What to Do About It)
Your team completed the training. So why is nothing changing? Discover the real reasons leadership development fails and what actually works.
Vivek KJ
Profile
Vivek is an ICF life coach in training, helping clients gain clarity to navigate interconnected problems in everyday life such as work/life balance, career growth, personal goal setting, and aligning life to personal core values. His clients appreciate the ability to help remove internal conflicts, setup habits and systems to manage life
more effectively.
Vivek’s early exposure to financial struggles and pursuit of existential questions about purpose in life started his self-help journey. Taking inspiration from his parents who were NLP trainers, Vivek equipped himself as a Master Practitioner of NLP. He started his ICF coaching journey in 2022 and has 120+ hours of client coaching.
In his professional life, Vivek has an MBA in Strategy from the USA and has led several global transformations at fortune 100 companies. The strong consulting and strategic thinking skill set honed at work is a perfect complement to his coaching skill.
Vivek brings more than a decade of learning and problem solving, through navigating life’s problems using basic self-help concepts, NLP, ICF coaching and consulting skills. As a coach, he blends these skills to customize his approach and help clients go through transformative personal journeys.
Outside of coaching, he enjoys spending time with his family, listening to audiobook and focusing on personal growth. His recent personal pursuits include recovering from paralyzing overthinking, developing healthy relationship with food to lose weight, strength training to improve physical health and connecting with his emotional self to experience a fuller life.
Vivek strongly believes that everyone can take small steps to move towards their dreams. He hopes to partner with you to help you take the first step!
Shan Shan
Profile
Shanshan’s coaching belief is dedicated to helping people discover who they are capable of becoming. She believes that every person possesses untapped potential, and that meaningful transformation begins from within. Rather than simply focusing on external achievements, Shanshan partners with her clients to cultivate greater self-awareness, clarity, confidence and courage so they can build lives and careers that are deeply aligned with their values.
With over a decade of experience building businesses, leading sales organisations and mentoring entrepreneurs, Shanshan understands the realities of balancing ambition, family and personal growth. As the cofounder of a wellness tech company, she has coached and developed individuals from diverse backgrounds, helping them grow as leaders, business owners and contributors to their communities. Her experience extends beyond business performance to developing resilient mindsets, authentic leadership and long-term personal fulfilment in her client’s lives.
Clients appreciate Shanshan’s ability to listen deeply while asking questions that uncover blind spots, challenge limiting beliefs and inspire fresh perspectives. Her coaching style is warm, encouraging and thought-provoking. She creates a safe environment where clients feel supported while also being challenged to stretch beyond what they thought was possible.
Drawing from her own journey through business challenges, leadership responsibilities, motherhood and continuous personal development, Shanshan understands that growth is rarely linear. She believes setbacks often become the greatest opportunities for transformation when approached with reflection, courage and intentional action. This lived experience allows her to connect authentically with individuals navigating career transitions, leadership challenges, entrepreneurship, life changes or a desire for greater purpose.
Beyond coaching, Shanshan is passionate about holistic well-being and believes that true success encompasses physical health, emotional resilience, meaningful relationships and purposeful work. She enjoys learning, mentoring others and continually investing in her own growth so she can better serve those she coaches.
Her mission is simple: to help people expand their potential, lead with authenticity and create lives of significance—not by becoming someone else, but by discovering the best version of themselves. Whether working with professionals, business owners, emerging leaders or individuals seeking clarity and direction, Shanshan is committed to helping every client move forward with confidence, purpose and lasting impact.
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Richelle Samy
Profile
Richelle is an ICF coach in training with over 15 years of experience across leading global tech companies, including Microsoft, Facebook, Meta, and Kape Technologies. Her professional background in sales, learning and development, and sales enablement gives her a deep understanding of performance, people development, and the realities of operating in fast-paced, high-pressure environments.
Beyond her professional life, Richelle is passionate about fitness, hiking, and reading. She believes in the integration of physical, emotional, and intellectual wellbeing — and brings that same philosophy into her coaching practice.
Her high-performance mindset has been shaped by sport and a deeply personal journey through adversity. Having navigated intense physical challenges and recovery, she brings resilience, discipline, and self-awareness to her work. She understands firsthand what it takes to rebuild, refocus, and move forward with intention.
Drawing from her background in sales enablement and learning and development, Richelle brings practical frameworks and accountability to every coaching relationship — while also holding space for deeper exploration and meaningful mindset shifts. As a partner in awareness, she works alongside leaders, high performers, and professionals in transition who are seeking more than just external success.
Many of the individuals she works with find themselves at a crossroads — navigating career shifts, leadership challenges, or a desire for greater alignment and purpose. Her approach is both structured and intuitive. She challenges her clients to think differently, act with intention, and invest in their own long-term growth.
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Kum Seng
Profile
ICF Associate Certified Coach (ICF-ACC)
“Freedom to choose, financial independence brings. Wisdom to choose well, clarity provides. A meaningful life, the result shall be.”
As a transformation coach, I help you gain clarity about what truly matters and create the financial freedom to live it. Today, having achieved FIRE (Financial Independence, Retire Early), I have the freedom to make choices based on purpose rather than necessity. It is about gaining the freedom to make life and career choices that are aligned with your values, purpose, and life stage.
I am a lifelong Star Wars fan and Yoda enthusiast, inspired by the character’s wisdom, patience, disciplined self-mastery, and belief that growth often comes through challenge and failure. These values have shaped both my life and leadership journey, and my coaching philosophy. My guiding principle is simple: “Work to live well, you must. To truly live, you shall.”
Throughout my career, I progressed from my early professional beginnings to become a Regional CFO of a global multinational corporation. Along the way, I experienced the rewards and pressures of executive leadership, strategic decision-making, and balancing professional ambition with family priorities.
I discovered that there are people who reach a stage where they are financially secure yet uncertain about what comes next. Some feel stuck in their careers. Others are contemplating retirement, reinvention, portfolio careers, or greater life balance. Many have achieved their goals but have not yet defined their deeper purpose.
These experience fundamentally changed how I define success. Drawing on my experiences as a FIRE practitioner, corporate executive, spouse, father, and, I partner with you to explore questions such as:
• What does success mean in this stage of your life?
• How much is enough? “Enough is not a number. Enough is knowing you have the freedom to become who you were meant to be.”
• How can you gain greater freedom of choice and control over your future?
As an ICF-certified coach, through transformation coaching, I help you connect your values, aspirations, career decisions, and financial independence goals into a coherent vision for your future.
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Jia Ni
Profile
Jia Ni is coach-in-training, who gently supports individuals in reconnecting with their authentic selves, especially in seasons where they feel overwhelmed, stretched, or quietly burnt out. She creates space for people to slow down, tune in, and rediscover a way of living and working that feels more aligned, grounded, and true.
With over 17 years of experience, Jia Ni’s career has been defined by her passion for creating meaningful, human-centered experiences – first for customers, and now for employees. As a People Developer and Experience Creator at the world’s most awarded airport, she focuses on building a culture of care where employees feel engaged, valued, and connected. In this dynamic and fast-paced environment, she has designed and led initiatives in designing immersive onboarding experience, employee well-being, engagement, and development.
Jia Ni’s journey into coaching is deeply personal. Having experienced burnout and her own path of healing, she understands how easy it is to lose touch with oneself while trying to keep up with expectations. Through her own inner work, she has come to value self-compassion, presence, and intentional living, and she continues to invest in her own growth through ongoing learning and self-reflection.
Her coaching approach is grounded in authenticity, empathy, and mindfulness. She creates a safe, non-judgmental space where clients feel seen, heard, and supported. Through thoughtful questions, she gently guides her clients to uncover their own what truly matters to them and take aligned steps towards their goals, particularly in navigating career journeys, or finding their way back to themselves after periods of stress or disconnection.
Outside of her professional life, Jia Ni finds joy in the simple, quiet moments of life. As a true-blue Singaporean, she enjoys a warm teh-c kosong or a good latte, especially on rainy days with a good read. She loves journaling, exploring mindfulness practices, spending time in nature, and travelling to places off the beaten path. Community and giving back are also close to her heart. She has volunteered with Singapore Red Cross and Metta Welfare Association, and now finds deeper purpose in her role as a Wish Granter, fulfilling the final wishes of the terminally ill.
At the heart of her work is a quiet but powerful belief: Always be kind, because behind every smile, someone might be fighting an unseen battle we know nothing of. This belief shapes the way she holds space, with empathy, gentleness.
Gladys Choo
Profile
ICF Professional Certified Coach (PCC)
Having taken a courageous leap of faith from standing in front of classrooms to pursue a life coaching role that empowers personal and professional fulfilment, Gladys Choo is a former educator turned Professional Certified Coach (PCC) with focal interest in career coaching and guidance that encompasses a unique yet intricately-linked life coaching slant.a
Gladys draws much inspiration and derives tremendous satisfaction from journeying with her clients in overcoming the challenges they encounter to successfully transform the way they work, study and live to their fullest. Till date, she has helped more than 500 adult clients and over 1,000 tertiary-level students from across various walks of life to gain clarity about their career aspirations and development endeavours in both their professional and personal fronts.
Prior to her present coaching stints, Gladys was a senior educator with a proven teaching track record that spanned more than a decade across various government secondary schools and varying student abilities. She is conversant with strategies to connect with youths while leveraging a wealth of grounded, real-world experiences to effectively engage and understand them. Being a proud mother of two girls and fortunate enough to realise an arduous mid-career transition beyond just simply returning to the workplace, Gladys’ life experiences as a career woman and working mum makes her relatable to women confronting similar challenges in these difficult stages of life.
Gladys’ proud passion lies in making a difference, both in shaping the lives of her clients to set them up for success and in lending women and youths much-needed clarity (and a helping hand!) in navigating the hurdles of realising their place in society to live their best lives.
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Omprakash Agrawal
Profile
Omprakash is an ICF coach‑in‑training who creates a calm, grounded space for people to pause, reflect, and reconnect with what truly matters to them in work and in life. With many years of experience leading and developing people, he is particularly drawn to clients who are navigating change, feeling stuck despite “knowing the theory,” or wanting to live in a way that feels more aligned with their values and identities.
In his coaching conversations, clients experience him as steady, structured, and deeply attentive, someone who listens beyond the surface, helps them name the emotions and beliefs underneath their patterns, and then supports them to design small, realistic experiments rather than forcing big, dramatic solutions. His clients often come with questions about how to move forward from feeling stuck, how to find more fulfilment and balance, and how to make choices that feel authentic and sustainable in both work and personal life.
He sees coaching as a way to offer clients a reflective, non‑judgmental space where they can slow down, hear themselves more clearly, and leave with one or two simple next steps that feel both doable and true to who they are, whether the focus is career, relationships, health, or personal growth.
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Ng Lai Har
Profile
Lai Har is a coach-in-training with a deep commitment to supporting individuals as they navigate meaningful transitions, personal challenges and the pursuit of a more intentional life. Her journey into coaching is grounded in a genuine curiosity about people – their stories, their struggles and their untapped potential.
She had over 15 years of experience in the civil service within the education sector, having served in both schools and at the Ministry headquarters. Beyond this, she has also ventured into entrepreneurship—running a home-based business and a family hardware retail business—before eventually selling it. She is also married with a young adult son and enjoys singing in a choir. All these experiences have strengthened her adaptability, resilience, understanding of real-world challenges and the delicate balance of family life.
As a coach, she cultivates a safe, supportive, and trusting space where clients feel heard and respected. She brings a warm, attentive and non-judgmental presence to each conversation. She asks thoughtful, succinct questions that invite reflection and insight, while maintaining a light and uplifting coaching presence.
Her coaching is grounded in empathy, curiosity, and a sincere desire to support each client’s growth. She believes every person already holds the seeds of their own growth and by being a thinking partner and providing a safe, reflective space, she aims to help clients uncover insights, explore new perspectives and move forward with greater confidence and alignment.
Currently undergoing professional coach training, she is committed to continuously integrate new learning into her practice and deepening her coaching competencies. If you are looking for a thoughtful partner to walk alongside you as you reflect, grow and move forward, she would be honoured to support you on your journey.
Why Becoming a Great Coach Means Working on Yourself First
What does it mean to be a good coach? Discover why personal development coaching works best when coaches do their own inner work first.
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Considering executive coaching training? Here’s what most programs won’t tell you about certification, personal growth, and choosing wisely.
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Suxian Seow
Profile
Suxian is a clarity and insight coach for thoughtful, high-performing professionals – the capable ones who hold everything together on the outside and quietly wonder, on the inside, what they actually want.
By day, she is Chief of Staff at a Singapore wealth-tech firm, where she sits at the intersection of strategy, people and pressure. She is leading commercial teams, developing first-time managers, and untangling cross-functional knots. Coaching found her sideways: mentoring new hires, talking teammates through career crossroads, running the occasional goal-mapping session. Somewhere along the way she noticed these were the hours that didn’t feel like work.
For a long time, she was better at seeing others than herself. She lived the “successful but secretly running on empty” chapter – composed outside, impossible standards inside, and eventually had to do her own slow work: strengths, somatic awareness, learning to let herself be seen. That season is why she coaches. Not because she has it all figured out, but because she knows the terrain, and she knows how much it helps to have someone walk it with you.
In sessions, she mostly listens for what isn’t being said and reflects back what she notices. Fair warning: she is kind, but she doesn’t do comfortable lies. If your story has a hole in it, she’ll ask about the hole. She won’t hand you answers, and she won’t pretend not to see what you’re avoiding. If you want to be agreed with, she’s not your coach. If you want to finally hear the thing you’ve been talking around – she is.
She is currently an ICF Coach-in-Training, building her practice one honest conversation at a time. She draws on systems thinking, but holds every framework lightly – the person in front of her matters more than any model.
Outside of work, she journals, reads across psychology and philosophy, and is picking up qigong. She believes in meeting people where they are, not where they “should”be.
Her core belief: you don’t need fixing. You need to be seen clearly – starting with yourself.
Why Becoming a Great Coach Means Working on Yourself First
What does it mean to be a good coach? Discover why personal development coaching works best when coaches do their own inner work first.
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Considering executive coaching training? Here’s what most programs won’t tell you about certification, personal growth, and choosing wisely.
Why Your Leadership Training Isn’t Sticking (And What to Do About It)
Your team completed the training. So why is nothing changing? Discover the real reasons leadership development fails and what actually works.
Tan Yee Lin
Profile
Yee Lin is a life coach-in-training who helps clients gain awareness about what is keeping them stuck and move towards what matters to them.
At the heart of her approach is a safe, non-judgmental space. Clients often find themselves giving voice to thoughts and emotions that did not previously get a chance to be expressed.
This can help them recognize blindspots, reconnect with what they desire, and see a way forward with greater clarity and alignment. Her ability to build trust helps clients feel at ease, whether they are new to coaching or have been coached before. She is often described as friendly, approachable, and safe to speak to.
Through her coaching, Yee Lin has helped clients see long-standing concerns in a new light.
These shifts have enabled clients to find the strength to begin a new project or recognize a way forward that they could not see before.
Yee Lin’s coaching is grounded in her own experience of growth. After years of struggling with severe procrastination and feeling helpless, she began the difficult work of understanding and working through her limitations. Over time, she let go of the label of “procrastinator” and started taking action towards a life that makes her feel alive.
Today, alongside her role as a senior HR professional in a multinational company, Yee Lin is pursuing her childhood dream of singing on stage despite having no formal training. People have described her stage presence as inspiring. Singing has also deepened her connection with emotional expression, which is something she brings into her coaching by making roomfor emotions that may be difficult to voice. She has seen how acknowledging these emotions can help clients understand what is keeping them stuck.
As Yee Lin continues to walk her own path of growth, she understands the courage and commitment that change requires. She wants to support others in connecting with what they want, and take steps towards a life that genuinely matters to them.
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What does it mean to be a good coach? Discover why personal development coaching works best when coaches do their own inner work first.
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Why Your Leadership Training Isn’t Sticking (And What to Do About It)
Your team completed the training. So why is nothing changing? Discover the real reasons leadership development fails and what actually works.
Sweat Hui
Profile
Sweat Hui is a HR professional with over a decade of experience across diverse industries, passionate about understanding the human stories behind career choices, workplace challenges, and personal growth. Having navigated multiple transitions in her own journey, from maritime procurement to HR and exploring different professional environments beyond traditional career paths, she understands the uncertainty and courage required to embrace change. Her experiences have shaped her belief that identity extends beyond job titles and achievements.
Her own journey has shaped the way she coaches. She has never followed a perfectly linear path. She began her career in maritime procurement before transitioning into HR, where she gained experience across different industries and spent years supporting people through their own professional journeys. Along the way, she also made the decision to step outside her comfort zone and embark on a working holiday, working in completely different environments. Those experiences taught her that growth often happens when we allow ourselves to become beginners again, embrace uncertainty, and discover strengths we never knew we had.
Today, she continues to explore ways to align her personal passions with meaningful impact, including her deep interest in animal wellness. This ongoing journey reinforces her belief that growth is not about finding one perfect path, but having the courage to continuously evolve.
Outside of coaching, you’ll usually find her volunteering at dog shelters. Spending time with shelter animals has taught her patience, presence, acceptance, and meeting others exactly where they are, the exact qualities she brings into the coaching space.
Grounded in curiosity, empathy and partnership, Sweat Hui believes you are the expert of your own life, her role is to challenge perspectives and help you uncover your own insights. Whether you’re considering a career change, feeling stuck in your current path, seeking greater clarity, or simply wanting to understand yourself better, she would be honoured to walk alongside you as you create your next chapter.
Why Becoming a Great Coach Means Working on Yourself First
What does it mean to be a good coach? Discover why personal development coaching works best when coaches do their own inner work first.
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Considering executive coaching training? Here’s what most programs won’t tell you about certification, personal growth, and choosing wisely.
Why Your Leadership Training Isn’t Sticking (And What to Do About It)
Your team completed the training. So why is nothing changing? Discover the real reasons leadership development fails and what actually works.
Kai Yong
Profile
Kai Yong is an ICF Coach in Training, passionate about helping professionals unlock their potential and achieve meaningful growth. With over two decades of experience in Human Resources and Operations across ASEAN, China, and the U.S., he specialises in career transitions, performance enhancement and leadership development.
Kai Yong’s holds a Bachelor’s degree in Mechanical Engineering and Post-Graduate Diploma in Human Resources Management. He is a firm believer in lifelong learning and stays updated with the latest trends and best practices in coaching and career development.
As a team leader, he has guided professionals at various career stages-guiding them through leadership challenges, career shifts, and personal growth as a Manager. His structured, data-driven approach integrates problem-solving, performance insights, and drive tangible client improvement, such as gaining confidence, and achieving career clarity in a safe environment.
Kai Yong’s passion for coaching stems from his own journey of self-discovery and career transitions. He values self-awareness, resilience, and lifelong learning, believing that every individual has untapped potential. An avid photographer and reader, he enjoys books on personal growth, leadership, and philosophy, drawing inspiration from The 7 Habits of Highly Effective People, I Ching, and The Art of War.
Kai Yong believes that clarity drives growth. Through proven coaching techniques, deep listening, questioning, thought-provoking conversations, he helps clients overcome limiting beliefs, gain new perspectives, and take purposeful action.
If you’re ready to gain clarity, enhance leadership skills, or navigate a career transition, Kai Yong is here to support your journey.
Why Becoming a Great Coach Means Working on Yourself First
What does it mean to be a good coach? Discover why personal development coaching works best when coaches do their own inner work first.
What No One Tells You Before Starting Corporate Coaching Training
Considering executive coaching training? Here’s what most programs won’t tell you about certification, personal growth, and choosing wisely.
Why Your Leadership Training Isn’t Sticking (And What to Do About It)
Your team completed the training. So why is nothing changing? Discover the real reasons leadership development fails and what actually works.
If you would like to work with any of these coaches in the pro-bono coaching sessions to experience coaching in our future events, do sign up here!
Frequently Asked Questions (FAQ)
1) This sounds too good to be true. Is it really free?
Yes, it absolutely is! You can check out last year’s reviews on Google to hear directly from those who experienced it.
While this initiative is also a fundraiser for Ambulance Wish Singapore, there’s no obligation to donate after your session—it’s completely up to you. Our coaches are volunteering because coaching has transformed their own lives, and they’re passionate about paying it forward.
As an ECI community, we believe in making coaching accessible to more people, so whether you’re curious, seeking clarity, or just wondering what coaching can do for you—this is your chance to experience it, no strings attached.
2) Why do we need to attend this in person? Can we do it over Zoom?
We get it—meeting new people in person can sometimes feel awkward. But here’s why we designed this as an in-person experience:
Vibe Check & Chemistry Match – Coaching is deeply personal, and finding the right coach matters. Meeting face-to-face allows you to get a real sense of their energy, approach, and whether they’re the right fit for you. Even if you read through the coaches’ profiles, the real-life experience can feel completely different—just like how someone’s LinkedIn profile or resume might look great, but you only get a real sense of their personality and working style when you interact with them in person.
Immersive & Comfortable Setting – We know social settings can feel weird, so we’ve crafted a guided experience to make interactions easy and natural. You won’t be left wondering what to do—we’ve tested and refined this to ensure a smooth, comfortable process for everyone. This has been tested and proven, so don’t worry about arriving alone too!
Connect with Our Coaching Community – You’ll get the chance to mingle with different coaches, ask questions, and experience firsthand what coaching can offer—all in a supportive and welcoming space.
So, take the leap! We promise it’ll be worth it. 😊
3) What happens after I sign up on the link?
Once you sign up, you’ll receive a WhatsApp message with step-by-step instructions to the location. We know that trying something new—especially coaching—can feel a little awkward, so this helps ensure you feel comfortable and know exactly what to expect.
This also creates an open channel for communication, where you can ask us anything about the event, and we can provide updates or additional details as needed.