Coaching for the Community

Since 2024, our Coaching for Community initiative saw an overwhelming response, with dozens of individuals walking away with powerful breakthroughs. Many came in with curiosity, unsure of what to expect—only to leave with newfound clarity, confidence, and a fresh perspective on their challenges. Some took bold steps toward career changes, others rekindled relationships, and many unlocked personal insights they never saw coming. There are no strings attached / payment expected in these coaching engagements, only if you find it useful, you may have the option to make a contribution to our selected charity – Ambulance Wish Singapore.

If you’re looking for a change in your careers, your paths in life, your relationships with yourself and the people around you, take this opportunity to gain more awareness and clarity on your next steps ahead with a coach on a 1-1 session at your own arrangements! Read on to find out more about the profiles of the coaches participating in the next edition!

Coaching for the Community is our way of making coaching accessible while giving back When you join a session, you’re not just investing in your own growth. You’re also contributing to something meaningful.

Together, our community has raised S$22,965 over the past two years.
• S$4,720 raised in 2024 for Caregiving Welfare Association
• S$18,245 raised in 2025 for Ambulance Wish Singapore

Screen Shot 2026-03-12 at 10.25.56 PM

From our Coaching for the Community initiative, we are honored to be the only coaching organization to be conferred with 2 hearts by the National Volunteer and Philanthropy Centre (NVPC).

Photos from our previous events

Testimonials from clients who have experienced this initiative!

Meet Our Featured Coaches

You will get to speak to each and every one of them on 7th November, and decide on who you would like to work with the best to arrange for a separate coaching session with them on what you would like to work on.

To find out more about this pro-bono coaching initiative, check out the link here, and share this initiative with your friends and family too!

Here are their profiles for your preview, and see you on the 7th of November!

Alice Wong

Profile

ICF Associate Certified Coach (ACC)
Life Coach | I help individuals create fresh starts 

I am a life coach passionate about working with individuals who want a fresh start in their life or career; to gain perspective and courage to navigate life transitions while experiencing fulfillment from work, life and relationships.

I have over 20 years of leadership experience in both corporate and entrepreneurial settings. Drawing from my own journey of overcoming burnout and perfectionism, where poor work-life balance even affected my family, I bring deep understanding of the complexities of modern life. Whether working with young adults or senior executives from diverse backgrounds, I understand the nuances and breakthroughs my clients seek.

I have also started activity-based coaching for seniors, using simple, engaging activities to support emotional well-being and spark joy, confidence, and connection.

In my free time, I enjoy badminton, experimenting comfort food cooking and giving back to the community through volunteering.

I am dedicated to helping my clients find clarity and courage to achieve their goals. Contact me to discuss how I can support you.

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Austine Yeo

Profile

ICF Associate Certified Coach (ACC)

Austine is an ACC-certified coach who specializes in career and life coaching. With her unique background in human resources and a degree in psychology from NUS, Austine offers a holistic approach to guiding individuals towards career success and personal fulfillment.

Austine leads a dynamic professional life as a seasoned HR Professional, boasting extensive experience across various HR functions—from Recruitment to Payroll—in businesses of all sizes, from SMEs to MNCs. Drawing from her background in psychology and her hands-on experience in human resources, Austine brings a unique perspective to career coaching. She excels in helping clients uncover their personal strengths and navigate their career paths with confidence and clarity.

With a keen eye for identifying fallacies and loops, Austine guides you through a journey of self-discovery and growth. She creates a safe, non-judgmental space where you can freely explore your strengths and vulnerabilities. In her coaching sessions, she seeks to increase awareness of areas that may have been overlooked or deemed unworthy of discussion. By addressing these hidden aspects, clients gain deeper insights and are better equipped to make informed career and life decisions.

Outside of her professional endeavors, Austine channels her passion for personal development into creating events that promote self-awareness and positive change. Whether practicing yoga or enjoying a game of bowling, Austine believes in fostering holistic well-being and growth—both personally and professionally.

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Hua Yi

Profile
ICF Coach-in-Training

Hua Yi is a coach in training, dedicated to helping individuals gain clarity and confidence in their life journeys. With a background in sales and a passion for personal development, Hua Yi has met people from all walks of life, bringing empathy and a deep understanding of different life experiences to her coaching practice.

Having experienced her own life and career transitions and challenges, Hua Yi understands the complexities of balancing work and family responsibilities. She recognizes the importance of striving for the best in both personal and professional life without losing sight of oneself.

She believes that everyone has the potential to lead a fulfilling life while achieving success in the areas that matter most to them. Hua Yi’s coaching approach is holistic and client-centered, focusing on building a strong foundation of self-awareness and self-confidence. She combines established coaching techniques with personalized guidance to help her clients identify their goals, overcome obstacles, and develop actionable plans to move forward.

With her warm and sincere demeanor, Hua Yi creates a safe and supportive space for clients to explore their ambitions, aspirations, and possibilities.

In addition to her coaching journey, Hua Yi holds a Bachelor’s degree in Mathematics and Economics. As a firm believer in lifelong learning, she continuously seeks opportunities for personal and professional development.

Outside of coaching, Hua Yi enjoys spending quality time with her family. As a mother and a member of the sandwich generation who has called Singapore home for over a decade, she understands the responsibilities and challenges of caring for loved ones while pursuing personal aspirations. She also enjoys spending time in nature and working out regularly at the gym. These experiences enrich her coaching practice and provide a well-rounded perspective that she brings to her work with clients.

Hua Yi’s mission is to empower individuals to gain clarity, build confidence, and realize their fullest potential while leading meaningful and fulfilling lives.

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Audrey Chin

Profile

Audrey is an ICF Coach-in-Training who believes the more powerful question isn’t “What is the meaning of life?” but “How do I make my life meaningful?” Her coaching invites clients into this shift—from seeking answers to consciously creating a life aligned with what truly matters.

With a professional background spanning banking, interior design, HR, and transformation work, Audrey blends structure with creativity. She supports individuals through career and life transitions, helping them reconnect with clarity, peace, and purpose.

Audrey brings the depth of lived experience as a mother of teenage twins, caregiver in a multigenerational household, and a woman of faith. Her grounded presence, empathy, and ability to hold space for complexity allow clients to explore their inner world with courage and compassion.

Her coaching helps you:

  • Navigate change with intention and authenticity
  • Uncover what’s holding you back
  • Reconnect with purpose and values
  • Move from internal conflict to aligned action

Her coaching style is reflective, intuitive, and action-oriented. Audrey helps clients navigate transition, reconnect with their core values, and move forward with greater clarity and authenticity. Whether supporting someone through career change, personal growth, or rediscovery of purpose, she walks alongside them with steadiness and care—helping them make life more meaningful on their own terms

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Hung Yi

Hung Yi

Hung Yi

Profile

ICF Associate Certified Coach (ACC)

Hung Yi is a career and leadership coach with over 15 years of diverse and global experience across various industries, including e-commerce, strategy consulting, real estate, banking, social impact and academic institutions.

Her focus is in helping growth-oriented and driven leaders and professionals with navigating career transitions, effective team and stakeholder management, organizational restructuring, and creating fulfilling careers with better work-life balance in a rapidly changing world.

Hung Yi’s extensive experience working across startups, MNCs, and GLCs has equipped her with a unique perspective on challenges faced by today’s leaders and working professionals and the necessary skills to overcome them. In her most recent corporate role, she established the organizational development team in Shopee HR and drove global initiatives across 12 countries related to organizational culture, performance management, talent development, career progression, employee engagement and work-life harmony.

Her career highlights also include leading the strategy team at CapitaLand in close collaboration with C-Suite, driving consulting projects across SEA in Boston Consulting Group for global conglomerates and government agencies, and looking at regional markets in Credit Suisse. Personally she has also undergone multiple successful career transitions, each time to a different industry and function and leading a bigger team.

Hung Yi has also developed a coaching framework that helps her clients chart practical paths tailored to their values and strengths, while navigating career trajectories and changes with confidence. Her clients describe her as being able to provide clarity and structure for complex situations in a firm yet empathetic manner, ensuring both their success and holistic growth.

Hung Yi is also an adjunct lecturer and course lead at Singapore University of Social Science, teaching courses on leadership and teamwork to both working professionals and undergraduate students. In addition to having more than 500 hours of coaching experience, she has also obtained a MBA from Kellogg School of Management and a double degree in Accountancy and Business from Singapore Management University.

Beyond coaching, Hung Yi is passionate about making an impact on the world, having volunteered in several countries like Guatemala, Bangladesh, China and Cambodia. She enjoys exploring the world, having traveled to places such as Cuba, Peru, Bolivia and Arctic Circle. She also enjoys activities such as hiking, qigong and multiple chess-related games for personal enrichment.

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Melanie Huang


Profile

ICF Associate Certified Coach (ACC)

There is a moment Melanie carries with her into every coaching session. In her most uncertain season, someone held an umbrella over her. Not to clear the fog. Just to walk with her through it. That moment showed her what it means to truly be seen. It is why she became a coach. And it is why she keeps showing up.

With over 17 years of HR experience spanning SMEs, MNCs and startups, and currently serving as a Global HR Director in the tech industry, Melanie has spent her career working alongside people at every level — from fresh graduates finding their footing to C-suite leaders navigating the weight of the room. She has seen what it looks like when people thrive. And she has seen what it looks like when they are holding everything together on the outside while quietly running on empty.

Her coaching practice reflects that breadth. Her clients span students and retirees, homemakers and entrepreneurs, people at career crossroads and couples feeling a distance they cannot quite name. What they have in common is not a specific problem. It is the sense that something feels off, and the courage to finally say so.

Melanie’s approach is genuine, curious and non-judgmental. She loves deep conversations and sitting with someone in the silence. She will not give you answers. But she will help you hear yourself, including the parts you have not been ready to say out loud.

Outside of coaching, she is an avid hiker who finds stillness in nature, a mother of two who parents with questions rather than answers, a volunteer mentor at NUS and a storyteller at NLB. Everything she does points back to the same belief: there is a light within every person. Her job is simply to help you find the switch.

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Cadence Cheng

Profile

ICF Professional Certified Coach (PCC)

Cadence Cheng is a seasoned Product Manager and ICF-PCC certified Life Coach since 2020. She leverages her 4+ years of experience and extensive product management background (Daraz, Shopee, etc.) to guide young working adults towards career clarity and personal fulfillment.

Drawing from her extensive background in Product Management and digital marketing, Cadence offers a unique blend of industry expertise and coaching acumen. She understands firsthand the challenges and opportunities that arise in today’s fast-paced professional landscape, having held roles at industry giants like Daraz, Shopee, Holland & Barrett, Grab, and Sephora SEA.

Her coaching philosophy emphasizes aligning career paths with personal values and aspirations. Through a structured approach that combines introspection, practical strategies, and actionable steps, Cadence equips clients to define clear career goals and develop a roadmap for success. 

Cadence’s unique value proposition lies in her proven track record. She has facilitated successful career transitions across diverse industries, such as from accounting to marketing. Clients benefit from her ability to navigate workforce shifts with grace and resilience. Her impact extends far beyond individual coaching sessions; she is also a catalyst for transformation and growth. 

If you’re a young working adult seeking clarity in your career path and fulfillment in your life, Cadence Cheng is here to support you on your journey. With her proven track record, industry expertise, and unwavering commitment to your success, Cadence will empower you to navigate the twists and turns of your career journey with confidence and purpose.

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Joy Wong

Profile

Blaise Pascal wrote, “The heart has its reasons which reason knows nothing of.”

So which do you listen to?

If you are looking to gain greater clarity—whether in your professional career, key transitions, or personal life—I am here to guide you to work through the noise and find your direction. As a Coach-in-Training, I balance mindfulness with practical challenge to untangle cluttered thoughts and feelings while maintaining absolute trust and safety.

Operating from the foundation of Unconditional Positive Regard, I provide an authentic, non-judgmental space where you don’t have to perform or be perfect.

My path to coaching serves as my compass. Several years ago, I faced severe burnout, depression, and PTSD, leaving me completely disconnected. Through the steady support of four individuals—including a father-figure who reminded me to stand my ground—I found my way back. This pivotal turning point reignited my deep-seated passion: to ensure no one has to walk through their darkest transitions alone. The journey taught my mind, emotions, and person to work in cohesion. From that experience, my foundation became simple: Tomorrowisn’t written in yesterday. You possess the power to choose your “now”.

Growing up, I learned intellectual and emotional independence early as a family peacekeeper navigating sensitive dynamics. To adapt, I mastered reading the unsaid in rooms and managing undercurrents; today, my distinct advantage lies in noticing what is left unspoken or missing in a conversation.

That analytical mind drove a 20+ year corporate career across continents. Managing global projects and facilitating change management workshops gave me the skills to structure and resolve complex organizational issues, alongside the confidence to communicate effectively from senior executives to peers. Moving overseas and living in different countries and cultures from a young age widened my perspectives, teaching me resilience that deeply enriched my life experience.

Outside of work, my sanctuary is music. Singing in a performing chorus connects me to my core, unlocking emotions words cannot reach. I also share my life with an adopted, retired K9—my daily reminder that at the end of the day, after everything, we all deserve a safe space to land.

You do not have to wait until things get critical before reaching out. As Robert Frost wrote,

“Two roads diverged in a wood, and I—I took the one less traveled by, and that has made all the difference.”

If you are ready to choose a different path and clarify your next chapter, I am here to walk that road with you.

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Yan Yi

Profile

ICF Associate Certified Coach (ACC)

Yan Yi has been actively involved in the coaching and personal development scene since 2017, organizing events and leading workshops that have impacted hundreds of people. 

Presently, he is the Head of Engineering at StraitsX, managing 33 engineers and managers across the region. He is also engaged by various tech companies to coach their teams to become more effective performers.

Yan Yi’s coaching style is centered around empowering his clients to discover their own solutions, rather than being given answers. His clients appreciate him for his insightful observations, grounded presence, and stand for their growth. This approach has helped countless leaders find clarity in crises, hone their leadership skills, and enhance their decision-making processes.

Yan Yi is also an Associate Certified Coach (ACC) since 2020 accredited by the International Coach Federation. He also holds an Advanced Certificate in Learning and Performance (ACLP) from the Institute for Adult Learning Singapore, and is one of the selected trainers at Executive Coach International (ECI) for our Skillsfuture program.

 

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Zell Liew

Profile

Zell understands that chasing your dreams is never as straightforward as it seems. With over 15 years of experience as an entrepreneur and business owner, Zell brings a unique perspective to his coaching practice—one grounded in real-world challenges and the resilience required to overcome them.

 Zell’s coaching philosophy stems from personal experience — there are different forms of love. Some, despite good intentions, can inadvertently limit our potential. Others create the space for authenticity, vulnerability, and growth. He strives to create environments where clients feel safe to speak their truths, face their fears, and pursue what truly matters to them.

 What sets Zell apart is his ability to guide clients toward deeper insights than they initially seek. In one instance, a client approached Zell feeling frustrated about limited job prospects. Through their coaching partnership, not only did they address the immediate frustration, but they also uncovered a long-buried dream of working with startups and eventually building a company—shifting their entire perspective and reigniting their passion.

 This pattern repeats in Zell’s practice: clients come with one challenge and leave having resolved multiple layers of their lives.

 Clients describe Zell’s coaching style as empathetic, open, and non-judgmental—creating a space where they feel safe to share their deepest thoughts. At the same time, his direct approach doesn’t let clients “escape their own bullshit,” as some have put it. This balance of compassion and accountability helps clients access their inner wisdom and find authentic answers.

 While training in ICF-aligned coaching methodologies, Zell draws from his diverse background as an author, conference speaker, and workshop facilitator to offer a well-rounded approach that acknowledges both practical challenges and emotional nuances.

 Whether you’re navigating career transitions, personal growth challenges, or simply seeking greater clarity about your path forward, Zell provides a kind yet direct partnership focused on helping you unlock your potential and move confidently toward your dreams.

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Premesha (née Motha)

Profile
ICF Coach in Training

Premesha McDonald (née Motha) is a coach with a focus on helping people find balance, clarity, and growth across the multiple roles they play in life, especially those navigating demanding, fast-paced, and high-stakes careers.

Balance can mean many things: leading with composure in a competitive environment, pursuing ambition without burnout, or creating harmony between work, family, and one’s own sense of purpose.

With over a decade of experience as an executive recruiter in the commodities and trading industry, Premesha understands what it means to operate in a world that is high-pressure, performance-driven, and often cut-throat. Her career has been built around advising and connecting some of the most ambitious and dynamic professionals in global trading, mining, and energy markets – people who, like her, thrive on challenge but often struggle to slow down and breathe.

Her strength as a coach lies in her ability to create a safe, calm, and deeply empathetic space for people who are constantly “on.” She helps them pause, reflect, and reconnect with what truly drives them, allowing them to rediscover balance without losing their edge.

Premesha’s passion for coaching began after experiencing its impact in her own life. As a working mother balancing leadership, ambition, and self-expectation, coaching helped her find clarity in the chaos. She saw how a shift in one area of life could unlock energy and confidence in every other. That realisation changed how she led, how she parented, and how she approached success.

What inspires Premesha most about coaching is witnessing people move from tension to alignment, from simply performing to leading and living with authenticity and ease.

Her stand as a coach is to help people in demanding industries create sustainable success, building careers and lives that feel not just accomplished but deeply whole.

Testimonials

I’m deeply grateful for the coaching sessions with Premesha, which helped me reconnect with my core value and strengths through the various roles I’ve held. Before our sessions, I often struggled with self-worth and confidence during my job search. Through her guidance, I gained clarity on my professional narrative and how to position my experience more powerfully.

After six months of receiving little response, I finally experienced a breakthrough—securing interviews and ultimately a role that marked my transition from Senior Manager to Director. Premesha’s coaching was instrumental in unlocking this next chapter of my career.
– 
Jasmine Hui

Premesha created safe emotional space and helped me connect with the emotional underlying reasons for some of my surface problems. I love riding motorcycle but have been putting off getting one for a long time. She helped me realize how my personal to do management system was built to prioritize other things but not my personal interests and desires. And within a few months, I was able to prioritize myself to get my license and a motorcycle. Thank you Premesha for helping me push through. Riding my motorcycle always puts a smile on my face!
–
Vivek

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Joane Yuen

Profile

Joane Yuen is a Career Coach who partners with early- to mid-career professionals, managers, and sales leaders seeking clarity and confidence in their next career or leadership chapter, or aiming to reach new heights in sales performance.

With a strong background in sales, business development, career advising, and leadership development, Joane is passionate about helping individuals unlock their potential and take purposeful steps toward meaningful growth

Drawing from two decades of experience spanning sales, business development, career advising, and program leadership in experiential learning for MBA candidates, Joane brings both strategic insight and empathy to her coaching. Her exposure to diverse professionals navigating career transitions and leadership challenges informs her holistic and practical approach.

Joane believes that every person has the ability to design a career that aligns with their strengths, values, and aspirations. Her coaching style is curious, compassionate, and pragmatic – focusing on deep reflection, self-awareness, and actionable strategies for success.

As an ICF coach-in-training, Joane is committed to professional excellence and continuous learning under the guidance of certified ICF mentors. She creates a safe and supportive environment for clients to explore new perspectives, strengthen their confidence, and lead with authenticity.

In addition to her coaching journey, Joane holds a leadership role in higher education program management and remains deeply committed to empowering others to thrive—in their careers and in life.

Joane is jovial and approachable, with a natural warmth that puts others at ease. Outside of work, she enjoys the outdoors and running, a reflection of her balanced and energetic approach to life.

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Geri Kan

Profile

ICF Associate Certified Coach (ACC)

Geri is a leadership communication coach who empowers executives to become more influential and intentional leaders by helping them discover and align their values and purpose with their actions. With 250 coaching hours under her belt and having worked with individuals from MNCs to government statutory boards to not-for-profits, Geri helps individuals and teams develop leadership communication skills to inspire, influence and succeed in fast-changing, diverse, and global work environments.

A senior Corporate Communications leader, she has led teams in multinational technology companies including HP Inc, Lenovo, and IBM, and she currently leads Strategic Communications at NCS, SingTel’s tech services arm.

In between Corporate roles, she started her own practice, The Communications Catalyst, to make a more direct impact, coaching executives to unlock their leadership narratives and build stronger connections with their audiences integrating strategic insights, interpersonal dynamics, and the power of storytelling. Having been a senior exec in Singapore and in New York, she understands the challenges leaders face in today’s fast-paced, logic-driven business world.

Combining her coaching skill with her background in Communications, she helps clients deepen their self-awareness, clarify their values, and develop the skills to have impactful conversations that drive results. Geri’s coaching philosophy is rooted in the belief that growth, connection, collaboration, curiosity, and impact are essential for effective leadership and personal transformation.

When she’s not at work, you can find her reading, running, cooking, or practicing Jazz piano. She believes that great leaders are like jazz bandleaders – they lead their team toward a joint outcome, leveraging each individual’s instruments, strengths and skills and allowing each person to shine, and yet making sure the music is coherent and in sync.

Geri holds a BA in Communications from UCLA and a graduate degree from Northwestern University’s Medill School of Journalism, where she was the first recipient of the S Rajaratnam Scholarship. She’s also a graduate of the INSEAD Coaching Certificate course. In 2021, Geri was named to the ”Singapore 100 Women in Tech” list, and in 2022, was recognized as a DEI Champion by Campaign Asia.

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Haodan

Haodan Yang

Haodan

Profile

ICF Associate Certified Coach (ACC)

Haodan is an Associate Certified Coach (ACC) with a focus in helping people find their love for life. The love here refers to several things: a career, a job that one could be inspired by, passionate and firing up for, or a life partner whom you want to spend life with. 

Tapping into her experience of feeling like she had nothing left for a long time, and to the point now where she could find and be in love with all aspects of her life, Haodan knows what’s needed to overcome the feelings of hopelessness and make it work. Her strength lies in her ability to resonate well with individuals who may be struggling in different aspects of their lives, and be able to provide a safe space for them to open up and explore what’s missing, and how to move forward.

Haodan’s passion for coaching and helping her clients runs deep because of what she has experienced for herself when she sought out coaching for the first time. She saw how the different aspects of her life and environment transformed as she began to gain clarity in just one domain of her life. As such, she saw the world in an entirely new lens which allowed her to overcome multiple barriers in her life, as well as achieving a speedy career progression with promotions in a row including during the Covid period, which was almost impossible then in her industry. And in the same period of time, Haodan has also met someone who’s almost everything she could wish for in a partner. 

What inspires Haodan the most about coaching is the empowerment process – from being hopeless to hopeful in life. Her stand as a coach is to be able to empower more people to get the love they wish for in life.

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Ho Hsiao Jiun

Hsiao Jiun

Ho Hsiao Jiun

Profile

As a Pharmaceutical Science graduate, Hsiao Jiun has spent the past 15 years working in the pharmaceutical industry, where she has honed her skills in sales and management. Throughout her career, she has consistently achieved top sales awards and has proven herself as a successful leader in the field. 

Over the past 10 years, Hsiao Jiun has transitioned into a role as a Commercial Excellence and Training manager, where she is responsible for overseeing regional operations and has been recognised with the prestigious Commercial Excellence of the year Award for two consecutive years.In 2017, she made a conscious decision to invest in her personal growth and development. During the challenging times of the Covid-19 pandemic, she took the opportunity to further expand her learnings by completing courses in Project Management (PMP) and Data Analytics. Additionally, she discovered a new passion for Aerial Yoga and has dedicated herself to become a certified teacher in both Aerial and Wheel Yoga.

Hsiao Jiun firmly believes that continuous learning and pushing past one’s comfort zones are essential for personal growth and development. In her spare time, she enjoys practicing yoga, crocheting, and knitting. She is also a proud volunteer with the Singapore Cancer Society, where she knits scarves and beanies for cancer patients. These experiences have taught her the importance of giving back to the community and using her skills to make a positive impact on the lives of others.

As a coach, she brings a unique blend of professional experience, personal growth, and a passion for helping others reach their full potential. Her background in sales and management, coupled with her dedication to self-improvement and giving back, allows her to provide valuable insights and guidance to her clients. Hsiao Jiun believes that her diverse experiences have equipped her with the skills and empathy needed to support individuals in overcoming challenges, setting goals, and achieving success in both their personal and professional lives. She is committed to creating a safe and supportive space for her clients to explore their potential, break through barriers, and create the life they desire.

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Vivek K J

Vivek KJ

Vivek K J

Profile

Vivek is an ICF life coach in training, helping clients gain clarity to navigate interconnected problems in everyday life such as work/life balance, career growth, personal goal setting, and aligning life to personal core values. His clients appreciate the ability to help remove internal conflicts, setup habits and systems to manage life
more effectively.

Vivek’s early exposure to financial struggles and pursuit of existential questions about purpose in life started his self-help journey. Taking inspiration from his parents who were NLP trainers, Vivek equipped himself as a Master Practitioner of NLP. He started his ICF coaching journey in 2022 and has 120+ hours of client coaching.

In his professional life, Vivek has an MBA in Strategy from the USA and has led several global transformations at fortune 100 companies. The strong consulting and strategic thinking skill set honed at work is a perfect complement to his coaching skill.

Vivek brings more than a decade of learning and problem solving, through navigating life’s problems using basic self-help concepts, NLP, ICF coaching and consulting skills. As a coach, he blends these skills to customize his approach and help clients go through transformative personal journeys.

Outside of coaching, he enjoys spending time with his family, listening to audiobook and focusing on personal growth. His recent personal pursuits include recovering from paralyzing overthinking, developing healthy relationship with food to lose weight, strength training to improve physical health and connecting with his emotional self to experience a fuller life.

Vivek strongly believes that everyone can take small steps to move towards their dreams. He hopes to partner with you to help you take the first step!

Shan Shan

Profile

Shanshan’s coaching belief is dedicated to helping people discover who they are capable of becoming. She believes that every person possesses untapped potential, and that meaningful transformation begins from within. Rather than simply focusing on external achievements, Shanshan partners with her clients to cultivate greater self-awareness, clarity, confidence and courage so they can build lives and careers that are deeply aligned with their values.

With over a decade of experience building businesses, leading sales organisations and mentoring entrepreneurs, Shanshan understands the realities of balancing ambition, family and personal growth. As the cofounder of a wellness tech company, she has coached and developed individuals from diverse backgrounds, helping them grow as leaders, business owners and contributors to their communities. Her experience extends beyond business performance to developing resilient mindsets, authentic leadership and long-term personal fulfilment in her client’s lives.

Clients appreciate Shanshan’s ability to listen deeply while asking questions that uncover blind spots, challenge limiting beliefs and inspire fresh perspectives. Her coaching style is warm, encouraging and thought-provoking. She creates a safe environment where clients feel supported while also being challenged to stretch beyond what they thought was possible.

Drawing from her own journey through business challenges, leadership responsibilities, motherhood and continuous personal development, Shanshan understands that growth is rarely linear. She believes setbacks often become the greatest opportunities for transformation when approached with reflection, courage and intentional action. This lived experience allows her to connect authentically with individuals navigating career transitions, leadership challenges, entrepreneurship, life changes or a desire for greater purpose.

Beyond coaching, Shanshan is passionate about holistic well-being and believes that true success encompasses physical health, emotional resilience, meaningful relationships and purposeful work. She enjoys learning, mentoring others and continually investing in her own growth so she can better serve those she coaches.

Her mission is simple: to help people expand their potential, lead with authenticity and create lives of significance—not by becoming someone else, but by discovering the best version of themselves. Whether working with professionals, business owners, emerging leaders or individuals seeking clarity and direction, Shanshan is committed to helping every client move forward with confidence, purpose and lasting impact.

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Jeanie Teo

Profile
ICF-Coach in Training

For more than two decades, Jeanie has made a living from ideas. She went into advertising straight after graduating 23 years ago and has stayed in the industry ever since. Today she runs her own creative agency as its Creative Director, helping brands find the words, images and stories that make people stop and pay attention.

Her path hasn’t always been smooth. Jeanie has been retrenched, and she has taken the leap into running her own business. She knows how it feels when the ground shifts under your career, and how much courage it takes to build something of your own. Those experiences shape how she coaches.

She is honest and patient, and she respects how personal career decisions really are. About six years ago, her curiosity turned inward. She began studying Chinese Metaphysics and Reiki, exploring quieter questions of energy, timing and self-understanding. Then one morning she woke up with a new pull. She started researching coaching, and before long she was training as a coach while still running her agency. She first saw coaching as a skillset that would help her communicate better with her own clients. It has since become something bigger: a way to help people hear themselves more clearly.

As a Creativity Life Coach and ICF Coach-in-Training, Jeanie has coached 8 clients over 13 hours. Three of them reached real breakthroughs, moments where something long stuck finally shifted. In her coaching she draws on three things: a creative director’s eye for possibility, a strong intuition sharpened by years of reading people, and the structure of proven coaching practice.

In a session with Jeanie, you’ll find a safe, unhurried space to say what’s really on your mind. She listens closely, notices what sits underneath, and asks the questions that help you see your situation in a fresh way. She won’t hand you a script. Instead, she’ll help you build self-awareness and confidence, name what you truly want, and turn it into clear, doable next steps.

Outside work, Jeanie loves to travel, and not just to sightsee. She wants to understand how people in each country live and see the world. She brings that same curiosity into coaching meeting every client’s story with fresh eyes and a real wish to understand.

Jeanie believes everyone has the potential for a fulfilling career and life. She also believes creativity isn’t only for “creative people.” It’s how all of us solve problems, reinvent ourselves and find our way through change.

You might be facing a career or life transition, getting ready to step into your next role, or simply sensing that something needs to change. Whatever brings you here, Jeanie would love to walk that path with you. She is still learning every day, and she brings that same openness and curiosity to every client she works with.

Testimonials:

What sets Jeanie apart is how deeply she listens. She picked up on the values and hopes underneath my words, things I hadn’t even put into words myself. With warmth and gentle structure, she helped me get past a belief that had been holding me back for years. I finished our sessions feeling more self-aware, more confident and genuinely excited about what’s next. I’m so grateful for her guidance.”

– Haze, Entrepreneur

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Kum Seng

Kum Seng

Kum Seng

Profile

ICF Associate Certified Coach (ACC) | Leadership Transformation Coach

“The outer game of leadership is what others see. The inner game is what determines how you lead.”

As a transformation coach, I help leaders become more conscious of who they are being as leaders, not just what they are doing as leaders. Leadership is often described in terms of strategy, performance, communication and decision-making. Yet some of the most important leadership challenges happen beneath the surface — in our beliefs, assumptions, emotions, identity, values and the stories we tell ourselves. 

I am a lifelong Star Wars fan and Yoda enthusiast, inspired by the character’s wisdom, patience, disciplined self-mastery, humility and belief that growth often comes through challenge and failure. These values have shaped both my leadership journey and my coaching philosophy.

My guiding principle is simple: “Master yourself, you must, before you can truly lead others.”

Throughout my career, I progressed from my early professional beginnings to become a Regional CFO of a global multinational corporation, working across Asia-Pacific and alongside boards, CEOs and senior leadership teams. My career exposed me to the rewards and pressures of leadership — strategic decision-making, operational transformation, M&A, team performance management, organisational change and leading through uncertainty.  

But the longer I spent in leadership, the more I realised that leadership is not only about what you know or what you do. It is also about who you are when the pressure rises. I experienced moments when confidence was tested, difficult decisions had to be made, relationships became challenging, expectations collided, and there was no obvious right answer.

These experiences taught me that some of the hardest leadership challenges cannot be solved by acquiring another technical skill or another management framework. I have come to believe that leaders can become stuck when there is a gap between the leader they have become and the leader they want to be.

Drawing on my experience as a senior corporate executive, transformation leader and ICF-certified coach, I partner with leaders to explore questions such as:

  • What beliefs and assumptions are shaping the way I lead?
  • What happens to me when I am under pressure?
  • What difficult conversation am I avoiding?
  • How do my values show up in the way I lead?
  • What patterns do I repeatedly create in my relationships with others?
  • What would change if I led with greater self-awareness, courage and intention?

As an ICF-certified coach, through transformation coaching, I help leaders look beneath the visible leadership challenge to understand the inner patterns that shape their behaviour, relationships and impact.

What I offer isn’t theory. It’s the leadership journey I have lived.

Testimonials
“Thank you for providing a different perspective for a mindset shift & the realisations that reminded me of what I had within myself. Appreciated your time and coaching.”
– Veron

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Jermaine

Jermaine

Jermaine

Profile
ICF Coach-in-Training

Jermaine Tan is a coach-in-training and military leader who is passionate about helping individuals gain clarity, build confidence, and navigate personal and professional challenges. She is currently undergoing an ICF-aligned professional coach training programme, where she is developing her skills in facilitating meaningful and transformative conversations.

With a background in the military, Jermaine has extensive experience working in structured, high-pressure environments where expectations are high and individuals are often required to perform under stress. Through her leadership journey, she has observed that many capable individuals struggle with self-doubt, lack of recognition, and uncertainty about their future, despite their efforts and potential. This has inspired her to pursue coaching as a way to better support others beyond operational roles.

Jermaine’s coaching approach is client-centred and focused on creating a safe, non-judgemental space where individuals can openly explore their thoughts and challenges. She believes that every individual already has the answers within them, and her role as a coach is to guide them through thoughtful questioning, active listening, and reflection. Her sessions are structured yet flexible, allowing clients to gain clarity, uncover blind spots, and take purposeful steps forward.

She is currently offering complimentary coaching sessions as part of her training, working with individuals who feel stuck, overwhelmed, or are seeking direction in their careers and personal lives. Through these sessions, she aims to build confidence, increase self-awareness, and support individuals in making aligned decisions.

Beyond her professional role, Jermaine is deeply committed to personal growth and continuous learning. She values authenticity, empathy, and meaningful connections, and strives to bring these qualities into every interaction.

Jermaine’s mission is to support individuals in breaking out of the “rat race,” gaining clarity on what truly matters to them, and moving forward with confidence and purpose.

Gladys

Gladys Choo

Gladys
Profile

ICF Professional Certified Coach (PCC)

Having taken a courageous leap of faith from standing in front of classrooms to pursue a life coaching role that empowers personal and professional fulfilment, Gladys Choo is a former educator turned Professional Certified Coach (PCC) with focal interest in career coaching and guidance that encompasses a unique yet intricately-linked life coaching slant.a

Gladys draws much inspiration and derives tremendous satisfaction from journeying with her clients in overcoming the challenges they encounter to successfully transform the way they work, study and live to their fullest. Till date, she has helped more than 500 adult clients and over 1,000 tertiary-level students from across various walks of life to gain clarity about their career aspirations and development endeavours in both their professional and personal fronts.

Prior to her present coaching stints, Gladys was a senior educator with a proven teaching track record that spanned more than a decade across various government secondary schools and varying student abilities. She is conversant with strategies to connect with youths while leveraging a wealth of grounded, real-world experiences to effectively engage and understand them. Being a proud mother of two girls and fortunate enough to realise an arduous mid-career transition beyond just simply returning to the workplace, Gladys’ life experiences as a career woman and working mum makes her relatable to women confronting similar challenges in these difficult stages of life.

Gladys’ proud passion lies in making a difference, both in shaping the lives of her clients to set them up for success and in lending women and youths much-needed clarity (and a helping hand!) in navigating the hurdles of realising their place in society to live their best lives.

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Janice Zhao


Profile
ICF Coach-in-Training

Janice Zhao is a leadership and career development coach-in-training with over 16 years of Talent & Organization Development experience across global MNCs. She has partnered with leaders at different levels and diverse stakeholders across local, regional and global contexts. Her cross-cultural experience has shaped her appreciation of different perspectives, cultural nuances and the importance of inclusion and diversity.

Her professional experience has given her an appreciation of the relationship between individual growth and organizational effectiveness. Developing people is not simply about attending training or achieving the next promotion. It also involves understanding what a person does well, what energizes and motivates him/her, and how his/her values and aspirations fit with the realities of the working environment or the situations.

Janice believes coaching is about the person, first and foremost. She sees a coach as someone who walks alongside a client through a tunnel, holding the light to help them see more clearly—not to choose the path for them, but to help them discover their own. Through reflection, thoughtful questions and encouragement, she hopes to help clients understand who they are, what they truly want, and why they want it. For her, this understanding matters more than simply finding an answer or achieving a goal.

The journey may involve pauses, doubts, detours and moments of uncertainty. Janice respects that each person has their own pace and process. Sometimes, a breakthrough might be realizing that the original destination no longer matters, and choosing a different path. Her role is to create space for clients to explore, question and discover.

Ultimately, Janice sees coaching as successful when clients develop greater clarity about themselves, self-trust and ownership of their choices. She hopes they will become able to hold the light themselves and navigate what lies ahead, whether the future brings sunshine, stars or storms. Coaching cannot promise an easy journey, but it can support people in making choices that are genuinely their own and moving forward with a stronger understanding of who they are and what matters to them.

Outside work, Janice is a mother of two growing children. Parenting has brought her close to the everyday questions of growth, responsibility, confidence and how to support someone while allowing them to learn and make choices for themselves. Like many working parents, she navigates the competing demands of career and family, and understands that people make decisions within real-life responsibilities and constraints. This personal experience informs her interest in how individuals define success, balance priorities and decide what matters most to them. She does not assume that one person’s priorities or answers should fit another; she values understanding each person’s own circumstances and perspective.

Janice continues to develop her coaching practice through her ICF coaching pathway. She approaches this development with a commitment to learning, self-reflection and professional integrity. Her aim is to support individuals navigating career decisions and leadership growth to understand themselves more deeply and take ownership of their development.

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Ng Lai Har

Profile

Lai Har is a coach-in-training with a genuine passion for people and a deep commitment to supporting individuals as they navigate life transitions, personal challenges and the pursuit of a more intentional and fulfilling life. Her journey into coaching is rooted in a curiosity about people—their stories, struggles, aspirations and potential for growth.

She brings with her a rich tapestry of life and professional experiences. Having served for over 15 years in Singapore’s education sector, both in schools and at the Ministry of Education headquarters, she subsequently ventured into entrepreneurship, managing a home-based business and a family hardware retail business before eventually selling the latter. As a wife and mother to a young adult son, she also understands the joys and complexities of family life. Outside of work, she enjoys singing in a choir. These diverse experiences have deepened her appreciation of the challenges, choices and transitions people face, while nurturing her adaptability, resilience and empathy.

Warm, attentive and encouraging, she seeks to create a safe and trusting coaching space where clients feel genuinely heard, understood and valued. Through deep listening, she endeavours to understand not just their circumstances, but also the emotions, values, identity and underlying beliefs that shape their perspectives and choices.

Her coaching style is reflective, clear and uplifting. Through thoughtful and succinct questions, she invites clients to deepen their self-awareness, explore fresh perspectives and discover what truly matters to them. She brings a positive and encouraging presence to the coaching conversation, helping clients translate insights into meaningful action.

At the heart of her coaching is a genuine belief in each person’s capacity for growth and change. She considers it a privilege to walk alongside others on their journeys of self-discovery, supporting them as they gain greater clarity, make intentional choices and move forward with renewed confidence and purpose. 

Testimonials:

“I like Lai Har’s approach of prompting but not giving answers. She has the maturity and depth of experience to understand issues, yet not jumping to judgement or providing canned answers. The experience is co-working and exploratory.” KM

“Open-minded to hearing problems and facilitates discussion towards realistic and constructive solutions.” E

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Suxian Seow

Profile

Suxian is a clarity and insight coach for thoughtful, high-performing professionals – the capable ones who hold everything together on the outside and quietly wonder, on the inside, what they actually want.

By day, she is Chief of Staff at a Singapore wealth-tech firm, where she sits at the intersection of strategy, people and pressure. She is leading commercial teams, developing first-time managers, and untangling cross-functional knots. Coaching found her sideways: mentoring new hires, talking teammates through career crossroads, running the occasional goal-mapping session. Somewhere along the way she noticed these were the hours that didn’t feel like work.

For a long time, she was better at seeing others than herself. She lived the “successful but secretly running on empty” chapter – composed outside, impossible standards inside, and eventually had to do her own slow work: strengths, somatic awareness, learning to let herself be seen. That season is why she coaches. Not because she has it all figured out, but because she knows the terrain, and she knows how much it helps to have someone walk it with you.

In sessions, she mostly listens for what isn’t being said and reflects back what she notices. Fair warning: she is kind, but she doesn’t do comfortable lies. If your story has a hole in it, she’ll ask about the hole. She won’t hand you answers, and she won’t pretend not to see what you’re avoiding. If you want to be agreed with, she’s not your coach. If you want to finally hear the thing you’ve been talking around – she is.

She is currently an ICF Coach-in-Training, building her practice one honest conversation at a time. She draws on systems thinking, but holds every framework lightly – the person in front of her matters more than any model.

Outside of work, she journals, reads across psychology and philosophy, and is picking up qigong. She believes in meeting people where they are, not where they “should”be.

Her core belief: you don’t need fixing. You need to be seen clearly – starting with yourself.

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Tan Yee Lin

Profile

Yee Lin is a life coach-in-training who helps clients gain awareness about what is keeping them stuck and move towards what matters to them.

At the heart of her approach is a safe, non-judgmental space. Clients often find themselves giving voice to thoughts and emotions that did not previously get a chance to be expressed.

This can help them recognize blindspots, reconnect with what they desire, and see a way forward with greater clarity and alignment. Her ability to build trust helps clients feel at ease, whether they are new to coaching or have been coached before. She is often described as friendly, approachable, and safe to speak to.

Through her coaching, Yee Lin has helped clients see long-standing concerns in a new light.

These shifts have enabled clients to find the strength to begin a new project or recognize a way forward that they could not see before.

Yee Lin’s coaching is grounded in her own experience of growth. After years of struggling with severe procrastination and feeling helpless, she began the difficult work of understanding and working through her limitations. Over time, she let go of the label of “procrastinator” and started taking action towards a life that makes her feel alive.

Today, alongside her role as a senior HR professional in a multinational company, Yee Lin is pursuing her childhood dream of singing on stage despite having no formal training. People have described her stage presence as inspiring. Singing has also deepened her connection with emotional expression, which is something she brings into her coaching by making roomfor emotions that may be difficult to voice. She has seen how acknowledging these emotions can help clients understand what is keeping them stuck.

As Yee Lin continues to walk her own path of growth, she understands the courage and commitment that change requires. She wants to support others in connecting with what they want, and take steps towards a life that genuinely matters to them.

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Sweat Hui

Profile

Sweat Hui is a HR professional with over a decade of experience across diverse industries, passionate about understanding the human stories behind career choices, workplace challenges, and personal growth. Having navigated multiple transitions in her own journey, from maritime procurement to HR and exploring different professional environments beyond traditional career paths, she understands the uncertainty and courage required to embrace change. Her experiences have shaped her belief that identity extends beyond job titles and achievements.

Her own journey has shaped the way she coaches. She has never followed a perfectly linear path. She began her career in maritime procurement before transitioning into HR, where she gained experience across different industries and spent years supporting people through their own professional journeys. Along the way, she also made the decision to step outside her comfort zone and embark on a working holiday, working in completely different environments. Those experiences taught her that growth often happens when we allow ourselves to become beginners again, embrace uncertainty, and discover strengths we never knew we had.

Today, she continues to explore ways to align her personal passions with meaningful impact, including her deep interest in animal wellness. This ongoing journey reinforces her belief that growth is not about finding one perfect path, but having the courage to continuously evolve.

Outside of coaching, you’ll usually find her volunteering at dog shelters. Spending time with shelter animals has taught her patience, presence, acceptance, and meeting others exactly where they are, the exact qualities she brings into the coaching space.

Grounded in curiosity, empathy and partnership, Sweat Hui believes you are the expert of your own life, her role is to challenge perspectives and help you uncover your own insights. Whether you’re considering a career change, feeling stuck in your current path, seeking greater clarity, or simply wanting to understand yourself better, she would be honoured to walk alongside you as you create your next chapter.

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Why Your Leadership Training Isn’t Sticking (And What to Do About It)

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If you would like to work with any of these coaches in the pro-bono coaching sessions to experience coaching in our future events, do sign up here!

Frequently Asked Questions (FAQ)

1) This sounds too good to be true. Is it really free?

Yes, it absolutely is! You can check out last year’s reviews on Google to hear directly from those who experienced it.

While this initiative is also a fundraiser for Ambulance Wish Singapore, there’s no obligation to donate after your session—it’s completely up to you. Our coaches are volunteering because coaching has transformed their own lives, and they’re passionate about paying it forward.

As an ECI community, we believe in making coaching accessible to more people, so whether you’re curious, seeking clarity, or just wondering what coaching can do for you—this is your chance to experience it, no strings attached.

2) Why do we need to attend this in person? Can we do it over Zoom?

We get it—meeting new people in person can sometimes feel awkward. But here’s why we designed this as an in-person experience:

Vibe Check & Chemistry Match – Coaching is deeply personal, and finding the right coach matters. Meeting face-to-face allows you to get a real sense of their energy, approach, and whether they’re the right fit for you. Even if you read through the coaches’ profiles, the real-life experience can feel completely different—just like how someone’s LinkedIn profile or resume might look great, but you only get a real sense of their personality and working style when you interact with them in person.

Immersive & Comfortable Setting – We know social settings can feel weird, so we’ve crafted a guided experience to make interactions easy and natural. You won’t be left wondering what to do—we’ve tested and refined this to ensure a smooth, comfortable process for everyone. This has been tested and proven, so don’t worry about arriving alone too!

Connect with Our Coaching Community – You’ll get the chance to mingle with different coaches, ask questions, and experience firsthand what coaching can offer—all in a supportive and welcoming space.

So, take the leap! We promise it’ll be worth it. 😊

3) What happens after I sign up on the link?

Once you sign up, you’ll receive a WhatsApp message with step-by-step instructions to the location. We know that trying something new—especially coaching—can feel a little awkward, so this helps ensure you feel comfortable and know exactly what to expect.

This also creates an open channel for communication, where you can ask us anything about the event, and we can provide updates or additional details as needed.