So, you want to take your life coaching business to the next level. There are some excellent answers here. I will also expand on some of the points raised by other answers here. There is no one size fits all approach to this question. I’ll give you some tips based on my own knowledge.
- Differentiate yourself from competitors
The success of your business has a lot to do with how you treat people. This aspect of your business is even more important than the things that you are trying to sell. One of the ways to differentiate yourself from your competitors is to create an exceptional experience.
Focus on not just satisfying your customers but going the extra mile to create a “wow!” experience.
- Attract the right clients
To attract the right clients, you might want to first consider who exactly you want to serve. Do you want to be a generalist or a specialist? What problems exactly are you trying to solve and who is your ideal customer?
Create a detailed description of what your ideal customer looks like, where he or she works, what problems they face, and what makes you in a position to fix it.
Find out what problems your target audience faces and understand them deeply. One way to do it, as others have mentioned is to directly talk to them, read up forums or Facebook groups or magazines they read. Focus on becoming the part of conversations. This will help you find the best way to solve their problems.
Once you have a profile of your ideal customer, you can attract new clients in the following ways:
– PPC Advertising
“PPC” or simply internet advertising is one of the easiest ways to get new clients for your business. A lot of platforms like Facebook or LinkedIn allow you to reach your target audience at a low cost.
Remember that you will need to test different ad designs and campaigns in order to make this profitable. You can hire a good PPC specialist for your business for this or you can learn it yourself.
The leads generated using referrals are most likely to convert and eventually become your paying customers. These customers are also least expensive because you don’t need to spend a lot of money to acquire them.
Despite all this, most people don’t use the power of referrals for their business. So, spend some time and effort in setting up a ‘referral’ system and making use of this opportunity.
– Strategic Partnerships or Cross Promoting
Partnering with someone who offers products that yours can complement is a great method to increase your business. For example, if you are targeting busy moms, partner with popular mommy bloggers who can promote your services to her audience while you promote her blog to your customers. It will be a win-win deal.
- Create a sales funnel
Sales funnel is a complete system which converts a new visitor into paying customer. It involves:
– A landing page
– An incentive to sign up for your email list such as webinar or email an autoresponder series
– Automated emails designed to convert subscribers into paying customers
Once you have the funnel up and running, you need to advertise it to as many potential customers as possible. Optimize your funnel along the way to increase conversions. Now, it is a numbers game. The more you advertise the funnel, the faster your business will grow.
- Scale your business with automation
Finally, use the power of the internet to automate and scale your business. If you do one on one coaching, you won’t be able to scale big enough. Instead, you can offer an online course via email or membership sites.
You can provide all the information in an interactive format like video series, podcasts, or webinars. You will need to find out what works best for your target audience.
These are the main things you can to do to create a better Life Coaching Program as a Certified Life Coach and scale it to the next level.